1. 1.

    involving trust, especially with regard to the relationship between a trustee and a beneficiary.

    "the company has a fiduciary duty to shareholders"


Do you receive financial advice to the Fiduciary Standard of Care or the Suitability standard?  It's important to know.

Deciphering the "What's What" and "Who's Who" of today's complex financial services industry can be difficult, even for the most financially sophisticated members of the general investing public.  Two words: Fiduciary and Suitability, are critical in order to understand the motivation behind the person offering you financial products or advice.

Recognizing the difference between the fiduciary and suitability standards may also help you to appreciate the level of care you receive from a trusted financial advisor.  Although the distinction between the fiduciary and suitability methods of offering advice is rarely discussed by "broker-led" large financial companies, we feel it is essential for investors to know the difference.


(the suitability standard)

  • Offers products for sale from a range of products carried by the company he or she represents

  • Is paid commissions calculated as a percentage of the amount of money invested into the product


(the fiduciary standard)

  • Offers "best interest" taking into account the needs of each individual client

  • Is paid a quarterly fee calculated as a percentage of the assets under management

Advisory services offered through J.W. Cole Advisors, Inc.

J.W. Cole Advisors, Inc., and Citypark Financial, PLLC are unaffiliated entities.

Advisors must be properly registered in the state where you live in order to conduct securities related business with you. A response to your request for information might be delayed in order to assure our compliance with this regulation. No information provided on this site is intended as a solicitation to buy or sell any security. The investments and services mentioned may not be available in every state. No security will be offered or sold to any person, in any state in which such offer, solicitation, purchase, or sale would be unlawful under securities laws of such jurisdictions.

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